"The Breakaway Bride"

She doesn't have cold feet -- just cool taste.

This weekend's piece in the New York Times featured millennial brides who, in shopping for attire on their wedding day, refuse to look like a "conventional cupcake" or "perfect princess" in their standard-issue wedding dress. Instead, they're opting for styles and colors they love, especially ones they can wear again outside of the "big day."

Taylor Jewell, via Lela Rose, on nytimes.com

That might mean crop tops, flowing skirts dip-dyed pink after the reception, or even slinky green or blue gowns -- no veil, bouquet, full skirt or even shade of white need RSVP. Today's brides are rewriting the rules to express their own attitudes, values and taste.

Which brings us to our Kiss and Dream collection. You may not realize it, but our certified center-cut diamonds continue to sell at the lowest prices in the local market. Here, you will never "settle" for a
good-enough ring that's not exactly how you envisioned. Instead, you can explore hundreds of engagement rings, diamond rings, wedding bands and upgrades to suit your style -- or, we will help you create a completely custom ring, or tailor an existing one to the ring of your dreams. In store or online, you can browse by stone shape, explore styles and allow us to share our expertise with you.

Kiss and Dream: simple to intricate, traditional to modern. 

As you plan a wedding and shop for attire that reflects your deepest hopes and dreams, beliefs and values, we hope you will allow us to create a ring of beauty and distinction that will dazzle you...from the center-cut stone to the signature details...at a price you may never have dared to dream.